# White background for product photos

> To put a product on a white background, upload the photo to Kenerate, cut it out with Cutout — or Object Pick to keep one item — choose the white backdrop and download. For Amazon main images, the background must be pure white (RGB 255, 255, 255) and the product should fill about 85% of the frame.

URL: https://kenerateai.com/white-background
Publisher: Kenerate AI (https://kenerateai.com)
Last updated: 26 September 2026

## Key facts
- Amazon background: Pure white, RGB 255, 255, 255
- Amazon framing: Product fills ~85% of the image
- Output: Pure #FFFFFF, no watermark
- Batch: Up to 20 photos in Edit Studio

## Steps
1. Upload the product photo — Any background works — a table, a bed, a street.
2. Cut out the product — Cutout for simple products; Object Pick to keep just one item when others are in the shot.
3. Pick the white backdrop — Choose white before downloading. The product sits on pure #FFFFFF.
4. Crop to fill the frame — For Amazon, crop so the product fills about 85% of the image.

## In depth

### What the marketplaces say
Pure white is required on some platforms and recommended on the rest:
- Amazon — product shots should in most cases be against white (RGB 255, 255, 255), with the product filling at least 85% of the frame [1].
- Walmart Marketplace — seamless white (255/255/255), square 1:1, 2200 × 2200 px recommended, no watermarks, logos or promo claims on the main image [2].
- Google Merchant Center — a solid white or transparent background, product filling 75–90% of the image, no watermarks, logos, borders or promotional text [3].
- eBay — recommends a white or neutral background; no added borders, text or watermarks [4][5].
- Shopify — recommends a pure white background, a paper sweep, and retouching the background to pure white in editing [6].

### “Almost white” isn't white
A photo shot on white paper usually comes out light grey, with a shadow at the bottom. Marketplaces that ask for RGB 255, 255, 255 mean exactly that — which is why sellers either retouch the background or, as here, cut the product out and place it on pure white. Google Merchant Center also warns that light-coloured products on a transparent background may be shown on black, so white is safer than transparent for pale items [3].

### Shooting for a cleaner cut-out
Adobe recommends a solid white or black backdrop, softboxes for soft diffused light and a light tent for small objects [7]; Amazon suggests a paper sweep, white foam-board bounce cards and no flash [1]. Better light means cleaner edges before any AI touches the photo.

### Where you can't use an edited white background
Official ID photos are different. The UK asks for a plain, light-coloured background and a photo unaltered by computer software [8], and the US and India have similar no-editing rules. For passports and visas, take a new photo against a plain wall rather than editing the background.

References:
[1] Amazon — Product photography guide (sell.amazon.com): https://sell.amazon.com/blog/product-photos
[2] Walmart Marketplace — Image guidelines & requirements: https://marketplacelearn.walmart.com/guides/Item+setup/Item+content,+imagery,+and+media/Product-detail-page:-Image-guidelines-&-requirements
[3] Google Merchant Center — Image requirements: https://support.google.com/merchants/answer/6324350
[4] eBay — Picture policy: https://www.ebay.com/help/policies/listing-policies/picture-policy?id=4370
[5] eBay Seller Center — Photo tips: https://www.ebay.com/sellercenter/listings/photo-tips
[6] Shopify Help — Product photography: https://help.shopify.com/en/manual/products/product-media/product-photography
[7] Adobe — Product photography: https://www.adobe.com/creativecloud/photography/type/product-photography.html
[8] GOV.UK — Photos for passports: https://www.gov.uk/photos-for-passports

## FAQ
Q: How do I make a photo's background white?
A: Upload it to Kenerate, cut out the subject, choose the white backdrop and download. It takes a few seconds; use Cutout HD for hair and fine edges.

Q: What white does Amazon require?
A: Amazon's product image guide asks for a pure white background — RGB 255, 255, 255 — on main images, with the product filling about 85% of the frame.

Q: Why was my Amazon image rejected for the background?
A: Usually because the background is off-white or grey (for example 250, 250, 250 from a lightbox), or a shadow or prop touches the edge. Cutting out and placing on pure white fixes it.

Q: Can I keep a soft shadow under the product?
A: A light, natural shadow under the product is common. Keep it subtle and don't let it reach the edges of the image.

Q: Can I do many product photos at once?
A: Yes. Edit Studio's batch mode runs up to 20 photos at once, including background removal.

Q: Is a white background good for Etsy, eBay and Shopify?
A: It's the safest choice for main or thumbnail images on most marketplaces, and it keeps a store's grid consistent. Check each platform's current image rules.

Q: Can I put a portrait on a white background?
A: Yes — headshots, team pages and profile photos work the same way; use Cutout HD for hair. Not for passports or visas: the US, UK and India require an original photo that hasn't been altered by software, so take a new photo against a plain background instead.

Q: Is it free?
A: Free to start with 25 credits on sign-up. Bigger jobs use one-time credit packs that never expire — no subscription.

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## Sources
- Amazon Seller Central — Product image guide: https://sellercentral.amazon.com/help/hub/reference/external/G1881