UGC Ads

UGC ads are video ads styled like user-generated content: a person films themselves on a phone and talks about a product in a real room, such as a kitchen, a bathroom or a store aisle. They feel like a recommendation rather than a brand spot. AI UGC ads keep that look but use an AI-generated creator, so no filming or creator booking is needed.

Honestly, you can't with Marketing Studio: the UGC styles need a paid plan or a one-time credit pack, with no subscription required. What a free account can do is design a fictional creator and test set ideas in the image studio with Qwen Image 3.0, which is free to start, then bring that creator photo into Marketing Studio when you are ready.

Open Marketing Studio, switch to Video and pick the UGC category. Add your product from the library, a product link or up to nine photos, add a creator photo, then choose a style such as Unboxing, Try-on or Tutorial. Write the hook, body and call to action, pick the language and voice, and create. Make several variations to test.

They are made to look like phone footage: front-camera framing, slight handheld sway, natural window light and room tone. They are still AI-generated people, not real customers, so present the ad as an ad. Use a fictional creator or a person who agreed, and follow each platform's rules on labelling AI-generated content.

Yes, and it is the main reason to make AI UGC ads. Keep the product, creator and style the same, write a new hook line in the brief, and create again. Then swap the creator or the setting for the next round. Changing one thing at a time tells you which hook or creator actually made the difference.

Pick by what the buyer needs to see. Unboxing and Delivery suit gifts and packaging, Try-on suits clothing and accessories, Tutorial suits products that need a demo, At home and Shopping suit everyday items, and Before/after suits visible results, kept realistic. Review and Testimonial styles are AI-generated ads too, so the words must come from your true brief.

Every UGC style starts at 9:16, which fits TikTok, Instagram Reels, YouTube Shorts and Facebook Stories. For a Facebook or Instagram feed placement, switch the output to Feed at 4:5 or 1:1 before you create. Marketing Studio makes the video file; you upload it in TikTok's or Meta's own ad tools yourself.

They can be, if you treat them as ads. Marketing Studio never invents star ratings, review counts, quotes, statistics or results, and the UGC Review and Testimonial styles only use words from your brief. The creator is not a customer, so don't present the video as a real review, keep every product claim true, and label AI content where a platform asks for it.