Amazon Product Photography

Check Amazon's own product image requirements in Seller Central, because they are the rule that counts. They ask that images show the product being sold accurately, and that the main image sits on a pure white background. An AI image that changes the product's colour, shape, size or contents misrepresents it, however it was made. Amazon Ads also offers its own AI image tools for ads.

Yes, as long as each image shows your real product accurately. Start from a photo of the actual item, use it as the reference, and check every result against it. AI is most useful for lifestyle and detail images in the secondary slots. For the main image, a pure white background and a faithful product matter more than any scene.

For Amazon work, pick a model that keeps the product from your reference photo. Marketing Studio uses Seedream 5.0 Pro by default, which takes up to 10 reference images and outputs 1K, 1.5K or 2K in PNG or JPEG. GPT Image 2.5 Sunburst is the precision tier for fine label detail. Whatever the model, compare each image with the real product.

Per Amazon's product image requirements, checked 2 October 2026: the main image needs a pure white background (RGB 255, 255, 255), the product should fill about 85% of the frame, and it should show only the product, without added text, logos, watermarks or props. JPEG is preferred, with PNG, TIFF and non-animated GIF also accepted. Secondary images may show the product in use.

Amazon recommends at least 1,000 pixels on the longest side, which turns on zoom on the product page, and a square 1:1 image is the common choice. In Marketing Studio, set the ratio to 1:1 and pick the highest resolution the model offers; Seedream 5.0 Pro's 2K output is well above 1,000 pixels. Check Amazon's page for the current maximum.

Photograph the real product in even light, then build the set from that photo. For the main image, use Product shot > Studio white so the product sits on seamless white with a soft contact shadow. For secondary slots, use Natural or Usage for lifestyle shots and Closeup for texture. Compare every image with the real item before uploading.

If you already have a good photo, you may only need an edit: cut the product out with the white background tool, place it on pure white, and crop so it fills about 85% of the frame. Export a JPEG at 1,000 pixels or more on the longest side. Then confirm the background reads as 255, 255, 255 with a colour picker.

Yes. Lifestyle images belong in the secondary slots, and Marketing Studio has styles made for them: Natural for calm daylight and natural materials, Usage for the product mid-use, and Faceless for hands holding it. Templates such as Sunlit Window, Linen Morning and Mid-Pour give you a finished look to recreate with your own product photo.